Campaign Dashboard

Edkent Media

Comprehensive digital marketing launch strategy and execution plan

$10,000

Monthly Ad Budget (CAD)

Primary Channels (Google, Meta, LinkedIn)

Total Campaigns Launching

Budget Allocation by Channel

Campaign Distribution

Channel Breakdown

Google Ads (Search + Display + PMax)50% — $5,000

Meta Ads (Facebook + Instagram)30% — $3,000

LinkedIn Ads (Sponsored Content + InMail)20% — $2,000

Launch Milestones

Creative Production & Setup

Asset creation, landing page development, tracking setup

Final QA & Testing

Pixel testing, form validation, call tracking verification

Soft Launch

Low-budget internal review, final adjustments

FULL LAUNCH

All campaigns go live across all channels

Infrastructure

Pre-Launch Checklist

All systems must be verified

Setup Progress

8 of 12 Ready

Google Ecosystem

Google Ads Account

Verified advertiser account with billing setup, MCC access configured

Ready

Google Tag Manager

Container deployed on edkentmedia.com and landing pages, all tags published

Ready

GA4 Property

Conversion events configured: form_submit, phone_click, page_scroll, file_download

Ready

Google Business Profile

Verification in progress — postcard requested, expected arrival June 5-7

Pending

Meta & LinkedIn

Meta Business Portfolio

Facebook Page, Instagram, Threads, WhatsApp Business — all verified advertiser accounts

Ready

LinkedIn Business Manager

Verified advertiser account, Insight Tag installed, matched audiences uploaded

Ready

CallRail Account

Tracking numbers provisioned, source-level tracking configured, keyword tracking for Google Ads pending integration

In Progress

Zapier Integration

Workflows mapped: Form → CRM, Form → Slack, Form → Sheets, CallRail → Email. Awaiting final webhook URLs

In Progress

Landing Page & Tracking

Landing Page Hosting

SSL certificate active, CDN configured, page load target <2s verified

In Progress

Microsoft Clarity

Heatmap and session recording installed, dashboards configured, team access granted

In Progress

Creative Asset Library

All image sizes (9 variants) and video formats (3 variants) organized in shared drive with naming convention

In Progress

UTM Taxonomy

Standardized parameter structure defined: utm_source, utm_medium, utm_campaign, utm_content, utm_term

In Progress

Google Ads

Google Ads Campaign Structure

3 campaigns — Search, Display, Performance Max | Budget: $5,000/month (50%)

Google Ads Budget: $5,000/month

Search $2,500 | Display $1,500 | PMax $1,000

Campaigns

Ad Groups

45+

Keywords

Campaign 1

Edkent Brand + Service Intent

$2,500/month

Objective

Capture high-intent searches for digital marketing services in Toronto/GTA. Focus on bottom-funnel keywords with strong commercial intent.

Targeting

Toronto, Mississauga, Vaughan, Markham, Richmond Hill + 25km radius. Language: English. Device: All (mobile bid +20%).

Ad Group Structure

Brand Services — SEO Services — PPC Services — Lead Gen Location-Based Competitor (Optional)

Primary Keywords

digital marketing agency toronto seo company toronto ppc management toronto lead generation agency internet marketing toronto google ads agency toronto marketing agency near me toronto seo experts

Search Ad Copy Samples

Ad Sample 1 — Revenue Focus

Revenue-First Marketing Toronto | Google Certified Experts Since 2014

www.edkentmedia.com/revenue-first

We do not report vanity metrics. We deliver revenue. See why Toronto businesses choose Edkent. Case studies inside. Free strategy session.

Sitelink: Free Revenue Audit Sitelink: Case Studies Sitelink: Our Process Sitelink: Contact Callout: Google Certified Partner Callout: 10+ Years Experience Callout: 1000+ Clients Served Callout: AI-Driven Strategies Structured: Services: SEO, PPC, Lead Gen Call: (647) 352-8700 Location: Toronto, ON

Ad Sample 2 — AI Positioning

AI-Powered Marketing Toronto | 300% Average Lead ROI Growth

www.edkentmedia.com/ai-marketing

Stop wasting budget on outdated tactics. Our AI-driven campaigns deliver predictable revenue growth. Free strategy session with senior strategist.

Sitelink: AI Technology Sitelink: Pricing Sitelink: Client Results Sitelink: Book Call Callout: Machine Learning Optimization Callout: Predictive Analytics Callout: Real-Time Bid Adjustment Callout: No Long-Term Contracts Structured: Industries: SaaS, Healthcare, Finance Call: (647) 352-8700

Ad Sample 3 — Local Urgency

Toronto SEO Experts | Rank #1 in Search Results

www.edkentmedia.com/seo-toronto

Dominate local search results. Proven system for Toronto businesses. Limited spots available. Get your free audit today. Results guaranteed.

Sitelink: SEO Process Sitelink: Free Site Audit Sitelink: Pricing Sitelink: FAQ Callout: #1 Rankings Guaranteed Callout: 90-Day Timeline Callout: Local Toronto Team Callout: Transparent Reporting Structured: Locations: Toronto, Mississauga, Vaughan Call: (647) 352-8700 Location: Serving GTA

Campaign 2

Edkent Awareness + Remarketing

$1,500/month

Objective

Build brand awareness among Toronto business owners and remarket to website visitors who did not convert. Support Search campaigns with visual reinforcement.

Targeting

Custom Intent: Competitor URLs (kinexmedia.com, techwyse.com, smartsites.com)
In-Market: Advertising & Marketing Services
In-Market: Business Services
Remarketing: All website visitors (past 30, 60, 90 days)

Placements

Managed: BlogTO, Toronto Star Business, Financial Post
Managed: Techvibes, BetaKit, Canadian Business
Contextual: Marketing agency, SEO services, PPC management topics

Creative Rotation

5 responsive display ads + 5 standard image banners. See Section 5 for full creative specifications. A/B test dark vs. light creative themes.

Display Ad Messaging Matrix

Audience Segment	Headline	Description	CTA
Cold Awareness	"Stop Wasting Ad Budget"	Toronto businesses lose 40% of ad spend to poor targeting. Fix it with AI.	Free Audit
Competitor Visitors	"Better Than [Competitor]"	Same services. Better ROI. See why Toronto businesses are switching.	Compare Now
Remarketing	"Still Thinking It Over?"	Your free revenue audit expires in 48 hours. Claim it now.	Claim Audit

Campaign 3

Edkent Cross-Channel Acquisition (PMax)

$1,000/month

Objective

Maximize conversions across all Google inventory including YouTube, Discover, Gmail, and Display. Leverage Google's AI to find high-value prospects across channels.

Asset Groups

Asset Group 1: Service-Focused

Headlines: SEO, PPC, Lead Generation focus. Images: Service-specific creatives. Audience: In-market + Custom Intent

Asset Group 2: Brand Story

Headlines: Revenue-first, AI-driven, Toronto-based. Video: 15-sec brand story. Audience: Similar segments + Remarketing

Audience Signals

In-Market: Advertising & Marketing Services
Custom Segments: Searched "digital marketing agency", "seo company toronto", "ppc management"
Custom Segments: Visited competitor websites (kinexmedia.com, techwyse.com, smartsites.com)
Your Data: Website visitors, Customer list upload, App users (if applicable)

Video Assets Required

6-second Bumper1 required

15-second Non-Skippable1 required

29-58 second Skippable2 recommended

PMax Best Practices

Upload your complete customer list (minimum 1,000 matched users) to build a strong seed audience. Provide at least 5 headlines per asset group with varied character counts (short: 15-30 chars, medium: 30-60 chars, long: 60-90 chars). Include at least 5 landscape images (1.91:1), 5 square images (1:1), and 5 portrait images (4:5) per asset group for maximum inventory coverage. Enable audience expansion only after 14 days of learning.

Meta Ads

Meta Ads Campaign Structure

2 campaigns — Image & Video | Budget: $3,000/month (30%) | Target: Age 30-55, Ontario-wide

Meta Ads Budget: $3,000/month

Image Campaign $1,800 | Video Campaign $1,200

Campaigns

Ad Sets

12+

Ad Creatives

Campaign 1

Edkent Authority + Social Proof

$1,800/month

Campaign Objective

Build authority and drive consideration among business owners and marketing decision-makers. Focus on social proof, revenue results, and AI differentiation.

Audience Targeting

Age: 30-55

Location: Ontario, Canada (Toronto, Mississauga, Vaughan, Ottawa priority)

Interests: Entrepreneurship, Digital Marketing, Business Growth, Small Business Ownership, Marketing Management, LinkedIn (platform behavior)

Behaviors: Business page admins, Engaged shoppers, Recently moved (business expansion signal)

Job Titles: Business Owner, CEO, Founder, Marketing Director, CMO, VP Marketing (broad match)

Placements

Facebook Feed Instagram Feed Instagram Reels Facebook Marketplace Audience Network (Optional)

Ad Set Structure

Ad Set 1: Business Owners 30-45 (Interest: Entrepreneurship + Digital Marketing)

Ad Set 2: Senior Decision Makers 45-55 (Job Titles: CMO, VP, Director)

Ad Set 3: Lookalike 1-3% (Based on website visitors + customer list)

Creative Direction

Dark premium aesthetic matching edktesting.com/lp/ekm/v6/dark — pure black backgrounds (#000000), gold accents (#FFC107), bold white typography, data visualization elements showing growth charts and revenue metrics.

Black Background Gold Accents White Typography Growth Charts Revenue Metrics

Ad Copy Concepts

300%

Average Lead Increase

AI-Driven Marketing | Toronto

Edkent Media

Edkent Story + Education

$1,200/month

Campaign Objective

Educate prospects on Edkent's unique value proposition: revenue-first, not traffic-first. Use video storytelling to differentiate from competitors focused on vanity metrics.

Audience Targeting

Lookalike Audiences: 1-3% based on website visitors, customer list, video engagers (25%, 50%, 75%, 95%)

Retargeting: Video viewers (3s, 15s, 50%, ThruPlay), Website visitors (past 30 days), Instagram engagers

Core Audience: Age 30-55, Ontario, Interests: Digital Marketing, Business Growth, Entrepreneurship

Exclusions: Current customers, Recent converters (past 14 days)

Placements

Reels Stories In-Feed Video Watch

Ad Set Structure

Ad Set 1: Cold Video Views (Lookalike + Broad Interest)

Ad Set 2: Warm Retargeting (Video Viewers 50%+ + Website Visitors)

Video Concept: "The Edkent Difference"

29-58 seconds. Dark aesthetic with gold accents. Fast-paced editing with bold typography overlays.

Hook: 0-3 sec Problem: 3-15 sec Solution: 15-40 sec CTA: 40-58 sec

Video Script — "The Edkent Difference" (45 seconds)

0:00-0:03

HOOK — Pattern Interrupt

[Black screen. Gold text slams in with sound effect] "Your marketing agency is lying to you." [Cut to frustrated business owner looking at laptop]

Visual: Bold gold text on black. Fast zoom. Tension-building music.

0:03-0:15

PROBLEM — Agitation

[Screen shows dashboard with vanity metrics: "10,000 impressions!" "500 clicks!"]
Narrator: "They celebrate impressions. They brag about clicks. But your revenue? Flat."
[Cut to declining revenue graph in red] "You're paying for theatre, not results."

Visual: Split screen — agency celebrating vs. client frustrated. Red downward trend line. Dramatic music shift.

0:15-0:40

SOLUTION — Edkent Difference

[Music shifts to uplifting, modern beat. Gold light sweeps across screen]
"At Edkent, we don't do vanity metrics."
[Screen shows: "$2M+ Revenue Generated for Clients"]
"We deploy AI that predicts buyer behavior before they search."
[AI neural network visualization]
"We optimize bids in real-time for maximum ROAS."
[Dashboard showing live ROAS improvement]
"And we report one thing: dollars in your account."
[Gold counter rapidly increasing: $100K... $500K... $1M... $2M+]

Visual: Fast cuts between AI visualization, real dashboards, client testimonials. Gold accent overlays. Upbeat electronic music.

0:40-0:45

CTA — Action

[Screen transitions to gold background with black text]
"Stop paying for theatre. Start earning revenue."
[Edkent logo animates in]
"Get your free Revenue Audit. Limited spots."
[Big CTA button: "Claim Free Audit — $2,500 Value"]
[Text: "Toronto Businesses Only"]

Visual: Clean gold background. Bold black typography. Logo lockup. CTA button pulses subtly. Professional voiceover with authority.

Video Production Notes

Visual Style

• Dark backgrounds (#000000, #0a0a0a)
• Gold accent elements (#FFC107)
• Bold sans-serif typography (Poppins/Inter)
• Data visualization animations
• Fast-paced editing (1-2 sec per shot max)

Audio Requirements

• Professional voiceover (male, 35-45, authoritative)
• Background music: Modern electronic/ambient
• Sound effects: Whooshes, digital chimes, bass drops
• Captions: Burned-in, large, gold/white text
• Music licensing: Artlist or Epidemic Sound

Creative Assets

Creative Specifications

Complete asset requirements for Meta, Google Display, and Video campaigns

Image Ad Creative Sizes — Meta & Google Display

1:1

1080 × 1080

Square

Meta + Google

Safe zone: 80px from edges
Max file: 30MB
Format: JPG, PNG

4:5

1080 × 1350

Portrait

Meta Only

Safe zone: 100px top/bottom
Max file: 30MB
Format: JPG, PNG

9:16

1080 × 1920

Story / Reel

Meta Only

Safe zone: 250px top, 340px bottom
Max file: 30MB
Format: JPG, PNG

1.91:1

1200 × 628

Horizontal

Meta + Google

Safe zone: 60px from edges
Max file: 30MB
Format: JPG, PNG

Google Display Standard Banner Sizes

970×250

970 × 250

Billboard

Google Only